Logo Brief-01.png

Getting new branding for your business is an exciting proposition! Everything is going to be fresh and new and just oh so pretty. You’ll get all that new collateral and totally look the part.  

Maybe your business has evolved or is chasing a different market, or maybe you’re just after a new feel. That’s great, but how are you going to communicate exactly what you want with your graphic designer?

Many people know what they don’t like but they find it harder to say what they do like. This can make it hard for a designer to really understand what you are trying to achieve with your new branding.
That’s where the creative design brief comes in. The brief asks you a series of questions about your business that will help inform the design process.

The creative design brief will include questions like: 

  • What does your company look like? Things like name, taglines and slogans, the number of employees, any unique story about your business.

  • What products or services do you provide? Being able to sum this up in a few dot points will help your designer a lot and give them some good ideas about where to go with the design.

  • Who is your target market and what do they care about? Who are you selling your products or services to? What is important to them not only as customers but as people? Your branding needs to appeal to your target market. If that target market is young people who care about the environment, this is key information to give your designer.

  • Who are your competitors? Why do people choose you over your competition? Who are your major competitors? What is your point of difference? It’s important that your branding reflects your business but also stands out from the crowd!

  • What is your vision for your business? What words do you want your target market to associate with your company? Branding is all about getting an emotional reaction from your audience and using that to motivate them to engage you and your services. Knowing what impression you want to give people is a huge help to your designer!

Of course, there are plenty of other questions that you might get asked by your designer: what colours and styles do you like, what other business branding do you like and why, and of course, how do your customers find you?  

All of this information is critical to giving your designer enough information to put some options together. Then the process becomes about refining a concept into the final product that will grace your business cards, your advertising material and anything else you can imagine with a logo on it. 

If you need some more guidance, download our FREE Design Brief template to help get you started!

[FREE] Logo Design Brief Template
Quick View

Spend some time working out what you really want before engaging your graphic designer. The process will go a lot smoother if you know what you want!

Jessica Cussen