The co-contribution for this program has changed to 25% / 75%. This means businesses only have to contribute 25% of costs of works while the voucher covers 75% of the total, up to $10,000. Reducing the level of grant co-contribution will ease the financial pressures of businesses affected by the COVID-19 Omicron wave and support more businesses.
Are you an established business that is struggling to understand your true identity, culture and core business values?
You might need a brand realignment.
A successful business can’t survive if it doesn’t have a strong brand strategy. This takes time, effort and commitment, but the outcome is second to none.
We start with a few simple guides to help you create an effective, flexible brand strategy that will help you:
Understand your beliefs and values
Communicate your brand consistently and effectively through every piece of content you make.
Attract the right customers to build a strong, lasting brand.
Position your brand in a way that helps you out shine your competitors
Your brand is what people think, feel and say about your business. This is different to the physical mark/identity, otherwise knows as your ‘logo’.
Your brand strategy helps you understand who you are and how to communicate your business’ purpose. It contains the core values of your business, brand messaging and visual identity.
1. Start with the heart of the brand:
Your Purpose: Why do you exist?
Your Vision: What does your future look like?
Your Mission: What are you here to do?
Your Values: What principles guide your behaviour?
2. Next, articulate your brand essence:
Identify your personality
Identify your brand voice
Identify your brand tone
3. Then, create your brand messaging:
How do you create value?
What is your tagline?
What are your main messaging pillars?
Now that you’ve figured out your hearts messaging, it’s time for the fun part.
4. Design your visual identity.
Things to consider are:
Logo
Typography
Colour
Imagery
Once all these elements are established, we tie it all together into the Brand Guidelines. This is your branding bible which helps align your brand and business and build the lasting relationships you need for long-term success.
It’s a new year and whether you like it or not, EVERYONE uses this time as an excuse to set new goals. It’s one thing to “set” a goal, but how do we implement it? How do we not only HIT it but KNOCK it out the park?
Derived from the book “Think and Grow Rich” by Napoleon Hill, here are 6 simple steps you can follow to make sure you SMASH your goals this year 💥
Be extremely clear on what you want. Then write it down. Make sure that it is measurable, realistic and attainable.
List out the things you are willing to give up to achieve these goals. What makes people lack the motivation to pursue their goals is not being able to take the necessary action.
For example, “In 2020 I want to lose 10kg, but the only time I can go to the gym is at 5am in the morning and I’m not willing to lose sleep for that.”
Action produces results. You should be committed to giving up whatever it takes to reach that goal.
Be successful in a timely manner. Deadlines are effective as they make your goals more manageable and achievable. “Your only limitation is the one you set up in your own mind”.
Get the plan out of your head and onto a piece of paper. This will keep you more liable for the steps and action you have to do.
Write a statement about 3-4 sentences long. It should go something like this … I WANT TO DO [….] BEFORE [date] >> IN ORDER TO DO THIS I HAVE TO [….]
Write down your statement and stick it on your bathroom mirror. Re-read your statement everyday to keep your goal alive.